Keep it Simple, Functional, Durable and offer it at a fair price.

     The business started in a garage, where full time artist James Coulter www.jamesmcoulter.com developed an outdoor painting system or plein air easel that is now called the Coulter "Plein Air System" It was designed and  built to be functional and durable, since it would be used outdoors on painting trips to many locations around the world. This very simple light weight easel has become one of the most popular outdoor painting easels and is used by many of the top professional Plein Air Painters, Instructors, and students around the world.